Gun Violence Awareness and Prevention Campaign

Mecklenburg County

The buyer seeks a vendor to develop and implement a comprehensive gun violence awareness and prevention campaign over a two-year period. The campaign will include digital ads, video production, outdoor advertising, radio content, and print materials. The vendor will be responsible for creating content in both English and Spanish, targeting specific zip codes and demographics. The campaign aims to reduce gun-related assault rates and homicides by 10% from the 2022 baseline.

• 10/9/2024 - Pre-Proposal Conference
• 10/14/2024 - Vendor Questions Due
• 10/16/2024 - County Response to Vendor Questions
• 10/23/2024 - Vendor Registration and Submittal Training
• 11/4/2024 - Proposal Due Date
• 12/31/2024 - Contract Start Date

• Develop comprehensive multi-channel marketing campaign for gun violence awareness and prevention
• Create digital ads and implement geofencing/retargeting strategies
• Produce videos showcasing Charlotte-Mecklenburg County's violence prevention efforts
• Design outdoor advertising for buses, light rail, and billboards
• Collaborate with local radio stations for community-led content
• Develop print materials and promotional items for distribution
• Provide translation services for English and Spanish content
• Track and report campaign metrics and performance
• Participate in regular meetings with Office of Violence Prevention leadership
• Manage project budget and timeline effectively