Economic Development, Public Relations, and Marketing for Alaska

Department of Commerce, Community, and Economic Development

The buyer seeks a strategic partner to design and implement public relations and marketing plans. The contractor will develop integrated communication campaigns to promote economic growth and diversification in Alaska. Tasks include managing PR campaigns, identifying key industry decision makers, and creating a public-facing website to attract investors. The buyer aims to increase demand for Alaskan products and services while promoting efforts to grow Alaska's economy.

• 10/25/2024 - Issue Date
• 11/4/2024 - Proposal Due Date
• 12/17/2024 - Contract Issued

• Full service public relations agency with 10+ years experience
• 5+ years experience providing PR support for Alaskan issues
• 3+ years experience providing PR support worldwide
• 3+ years identifying industry decision makers outside Alaska
• 3+ years identifying economic development opportunities
• Registered as vendor in Alaska IRIS system

• Manage economic development and public relations campaign
• Research and develop storytelling for Alaska's economic growth potential
• Leverage and expand upon the Alaska Standard campaign
• Identify relevant decision makers in key industry markets
• Establish measurable criteria and timelines for success
• Dynamically respond to emergent economic development issues
• Design and create content for public-facing website
• Develop integrated communication campaigns for specific industries
• Provide market research and demographic analysis
• Create promotional materials and media content