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Full-Service Advertising Agency

Proposal Due11/4/2024

Budget-

LocationMadison, WI

Buyer

City of Madison

Brief Description

The buyer seeks a full-service advertising agency to promote Frank Lloyd Wright designed Monona Terrace Convention Center. The agency will provide creative and media buying services through 2025 with option for renewal. Services include developing marketing plans, creating brand advertising, consulting on digital assets, and placing media schedules. The buyer aims to enhance branding and create effective marketing materials to attract events and conferences.

Key Dates

10/18/2024 - Deadline for Questions
10/22/2024 - City's Answers Posted By
11/4/2024 - Proposal Due Date

Minimum QualificationsRefer to RFP

Task Summary

Develop comprehensive marketing plan to support Monona Terrace's mission and goals
Create strategic brand advertising for print and digital media
Consult on digital marketing assets including website and social media
Place annual 10-12 month print and digital media schedule
Report monthly/quarterly on brand performance and marketing campaigns