Menawa Overseas Marketing Representative

Alaska Seafood Marketing Institute

The buyer seeks an Overseas Marketing Representative for its MENAWA Marketing Program. The representative will develop and execute marketing strategies to promote Alaska seafood in Morocco, Egypt, Algeria, Tunisia, United Arab Emirates, Saudi Arabia, and Qatar. Key responsibilities include trade outreach, promotions, digital marketing, and reporting. The buyer aims to expand global consumption of Alaska seafood through collaborative marketing efforts.

• 10/7/2024 - Issue RFP
• 11/4/2024 - Proposal Due Date
• 11/8/2024 - Proposal Evaluation Complete
• 1/6/2025 - Oral Presentations
• 1/20/2025 - Notice of Intent to Award
• 2/1/2025 - Contract Start

• Primary business of marketing, trade relations and consumer public relations for 3 of last 5 years
• Dedicated full-time seafood trade representative with 5+ years experience
• Fluent in English and at least one local, regional language
• Understanding of cultural practices specific to the region

• Develop and execute strategic marketing plan for Alaska seafood in MENAWA region
• Conduct trade outreach, trade missions, and attend trade shows
• Develop and place trade and HRI promotions
• Manage digital marketing and social media campaigns
• Provide timely budgeting and reporting