Social Media, Public Relations Campaign

SUNY Upstate Medical University

The buyer seeks proposals for a social media and public relations campaign. The contract will run from July 1, 2024 to June 30, 2025. The buyer encourages New York State small businesses and businesses certified under Article 15-A of the NYS Executive Law to submit proposals. The procurement is subject to New York State Finance Law sections 139-j and 139-k, known as the Lobbying Law.

• 7/1/2024 - Contract Start Date
• 11/1/2024 - Proposal Due Date
• 6/30/2025 - Contract End Date

• Develop and implement a social media strategy
• Create and manage public relations campaigns
• Produce engaging content for various social media platforms
• Monitor and analyze social media metrics
• Coordinate with internal departments for cohesive messaging
• Develop crisis communication plans
• Arrange media interviews and press conferences
• Write press releases and media advisories
• Manage online reputation and respond to public inquiries
• Identify and leverage influencer partnerships