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Discover Litchfield Hills Marketing Strategy & Advertising Campaign Services

Proposal Due11/1/2024

Budget-

LocationLitchfield, CT

Buyer

Northwest Hills Council of Governments

Brief Description

Buyer seeks a consultant to develop and implement regional public relations, advertising, marketing, and multimedia strategies for Discover Litchfield Hills. The project aims to promote small businesses, attract visitors, and support economic growth in Northwest CT. Services include conducting a brand audit, developing a marketing strategy, and creating an advertising campaign. The consultant will work with the buyer to extend reach beyond NW CT and measure results.

Key Dates

10/23/2024 - Questions Due
11/1/2024 - Proposal Due Date

Minimum QualificationsRefer to RFP

Task Summary

Conduct a Brand Audit of Discover Litchfield Hills
Develop a comprehensive Marketing Strategy
Create an Advertising Campaign
Implement multimedia and digital marketing strategies
Produce advertising content for various media channels
Execute media buying activities
Develop press releases and pitch storylines
Identify and engage potential influencers
Define Key Performance Indicators (KPIs) for success
Create action plans for stakeholders across the region