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Discover Litchfield Hills Marketing Strategy & Advertising Campaign Services
Northwest Hills Council of Governments
Buyer seeks consultants to develop and implement regional public relations, advertising, marketing, and multimedia strategies for Discover Litchfield Hills. The project aims to build brand image, solidify regional identity, and create a multi-year marketing strategy. Buyer requires services including brand auditing, marketing strategy development, and advertising campaign creation. The goal is to promote small businesses, attract visitors, and support economic growth in Northwest Connecticut.
- 10/23/2024 - Question submission deadline
- 11/1/2024 - Proposal Due Date
- 12/31/2024 - Expected decision date
- Conduct a brand audit of Discover Litchfield Hills
- Develop a comprehensive marketing strategy
- Create and implement an advertising campaign
- Identify target markets and key performance indicators
- Produce advertising content across various media channels
- Execute media buying activities and secure ad placements
- Develop digital and social media strategies
- Create press releases and pitch storylines
- Encourage user-generated content and identify potential influencers
- Attend subcommittee and board meetings as necessary
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