New York City Department of Health and Mental Hygiene

The buyer is seeking up to two qualified vendors to provide market research services for public health media campaigns on an as-needed basis. The selected contractors will evaluate approaches, designs and messages for health-related campaigns using various research methods. Services include conducting surveys, focus groups, interviews, and data analysis. The contract term is six years with a total maximum funding of $12 million.

• 10/8/2024 - Pre-Proposal Teleconference
• 10/10/2024 - Deadline for Questions
• 11/1/2024 - Proposal Due Date
• 12/1/2025 - Anticipated Contract Start Date

• Three years experience conducting quantitative and qualitative evaluations of public health media campaigns
• Three years experience conducting culturally sensitive public health research
• Three years experience preparing reports for government agencies
• Two years experience developing social media evaluation tools

• Design and implement public health program evaluations and surveys
• Provide creative guidance on public health media campaigns
• Conduct focus groups, polls, and in-depth interviews
• Collect, analyze, and interpret data from surveys
• Prepare reports detailing research findings