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Media Agency Services for University Connected Learning
10/31/2024
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Salt Lake City, UT
University of Utah
Buyer seeks media agency services for University Connected Learning programs. The agency will develop and execute digital marketing campaigns, create comprehensive marketing plans, and provide regular performance reports. The focus is on driving enrollment growth, strengthening brand identity, and ensuring FERPA compliance. The buyer aims to maximize ROI and improve resource efficiency through strategic partnerships.
- 10/15/2024 - Pre-Proposal Conference
- 10/24/2024 - RFP Inquiry Questions Due
- 10/31/2024 - Proposal Due Date
- 12/2/2024 - Estimated Oral Presentations
Refer to RFP
- Develop and execute digital marketing campaigns across multiple channels
- Create comprehensive marketing flight plans and calendars
- Provide regular performance reports tracking key performance indicators
- Collaborate on creative assets and ensure they meet campaign specifications
- Facilitate knowledge transfer and training for in-house team
- Drive high-quality traffic to UOnline and Continuing Education program pages
- Generate high-value leads and improve conversion rates
- Manage resources and budget allocations efficiently
- Ensure FERPA compliance and data security
- Maximize earned media and free channels