Multimedia Rights Partnership

University of Arkansas at Little Rock

The buyer is seeking a qualified supplier to establish an exclusive Multimedia Rights Partnership for its Trojan Athletics' varsity programs. The supplier will be responsible for generating sponsorship revenue through various media channels including corporate events, television, radio, signage, social media, and game day promotions. The partnership aims to improve visibility, elevate brand awareness, and increase revenue for the buyer's athletic programs. The supplier is expected to provide comprehensive marketing strategies, excellent customer service, and regular performance reviews.

• 10/7/2024 - Bidders Conference
• 10/11/2024 - Questions from Bidders due
• 10/16/2024 - Answers to questions posted
• 10/29/2024 - Proposal Due Date

• Generate sponsorship revenue through corporate hospitality events
• Manage television and radio partnerships
• Oversee arena and stadium signage (digital and static)
• Manage social media outlets and internet presence
• Coordinate game day apps, promotions, programs, and ticket mailings
• Develop comprehensive marketing and promotional strategies
• Negotiate radio and television deals
• Produce digital and print programs, schedule cards, and posters
• Maximize visibility and engagement across social media platforms
• Provide regular performance reviews and reports