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Economic Development Marketing Strategy

Proposal Due10/24/2024

Budget-

LocationCarson, CA

Buyer

City of Carson

Brief Description

The buyer seeks proposals from qualified consultants to develop an Economic Development Marketing Strategy. The strategy aims to enhance marketing efforts towards businesses, developers, site selectors, event organizers, and tourists. It will showcase the City's strengths, growth plans, and assets to boost investment through business expansions, relocations, and increased tourism. The selected firm will design, develop, and guide implementation of the strategy using traditional and digital platforms.

Key Dates

9/26/2024 - Pre-Proposal Virtual Meeting
10/3/2024 - Questions Deadline
10/24/2024 - Proposal Due Date

Minimum Qualifications

Understanding of economic development marketing principles
Experience in place-based marketing and community identity creation
Skilled at stakeholder engagement and conducting surveys
Experience reviewing economic data and completing market research

Task Summary

Conduct research and discovery on City's current marketing strategies
Develop stakeholder engagement plan and gather insights
Create Economic Development Marketing Strategy document
Design creative assets and collateral for marketing initiatives
Develop implementation plan with timelines and performance indicators