Lincoln University

Buyer seeks experienced firms to provide comprehensive academic program marketing services. The contract will include developing marketing strategies, strengthening brand identity, and implementing targeted advertising campaigns. Buyer aims to promote its premier academic programs and enhance its reach to diverse student populations. The selected contractor will work closely with the university to achieve its marketing goals and support student recruitment efforts.

• 9/30/2024 - Questions Due
• 10/18/2024 - Proposal Due Date
• 11/1/2024 - Contract Start

• Regularly engaged in academic program marketing services for at least five years
• Possess all necessary permits, licenses, and professional credentials

• Develop comprehensive, integrated marketing strategy
• Strengthen current brand and brand platform
• Create advertising templates for multiple media formats
• Develop adaptable messaging program across platforms and audiences
• Provide media buying and placement services
• Implement geo-fencing and geo-targeting strategies
• Perform marketing research
• Offer targeted marketing services
• Enhance advertising reach and effectiveness
• Promote premier academic programs