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Early Childhood Enrollment Information Campaign
Orleans Parish School Board
The buyer seeks a marketing company to run an Early Childhood Enrollment Information Campaign for the 2024-2025 school year. The campaign aims to create community awareness of publicly funded early childcare and education opportunities for children ages 6-weeks to 4 years old. The buyer requires a comprehensive marketing strategy including website auditing, creative development, media buying, and campaign management. The selected firm should have local knowledge or experience with early childhood unified/coordinated enrollment districts.
- 10/4/2024 - Virtual Pre-Proposal Meeting
- 10/8/2024 - Last Day for Questions
- 10/11/2024 - Last Day for Addendum
- 10/17/2024 - Proposal Due Date
- 10/24/2024 - Oral Presentations
- Develop campaign strategy
- Conduct website audit for accuracy and usability
- Provide campaign planning and consultation
- Lead creative development and design
- Manage media buys and placements
- Produce street-level advertising, billboards, and bus advertisements
- Create paid social media and video advertisements
- Develop programmatic online displays and print collateral
- Submit quarterly reports and campaign updates
- Ensure compliance with NOLA-PS branding guidelines
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