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Digital Marketing Management

10/16/2024
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Winston-Salem, North Carolina

University of North Carolina School of the Arts

The buyer seeks proposals from qualified agencies to provide comprehensive digital marketing management services. The selected partner will help attract high school, undergraduate and graduate prospects through innovative digital strategies. The chosen agency will be responsible for strategic research and development, digital advertising management, performance monitoring and reporting, conversion rate optimization, and implementing emerging technologies and innovations.

  • 9/23/2024 - Issue RFP
  • 9/25/2024 - Pre-Proposal Zoom Meeting
  • 9/30/2024 - Submit Written Questions
  • 10/4/2024 - Provide Response to Questions
  • 10/16/2024 - Proposal Due Date
Refer to RFP
  • Conduct comprehensive audit of current digital marketing strategies
  • Develop tailored strategies for five conservatories
  • Optimize and manage paid campaigns across multiple platforms
  • Implement advanced tracking and attribution modeling
  • Provide monthly custom reports with actionable insights
  • Analyze and optimize landing pages for improved conversion rates
  • Recommend relevant new technologies or platforms
  • Propose and implement innovative campaigns to differentiate UNCSA

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