Montgomery County

Buyer seeks a contractor to provide communications, design, and advertising services. The contractor will develop and implement advertising campaigns, create content, and evaluate effectiveness. Services include media strategy, creative development, and performance tracking. Buyer aims to showcase community initiatives and increase engagement through various media platforms.

• 9/6/2024 - Proposal Post Date
• 9/25/2024 - Proposer Questions Deadline
• 10/2/2024 - Question Response Deadline
• 10/16/2024 - Proposal Due Date

• At least 5 years in Media Strategy Development and relationship management
• Ability to collaborate with County officials to develop strategic media plans
• Proven experience in marketing, preferably with government or municipal clients
• Strong marketing contacts and relationships with media outlets

• Create connections with platforms to showcase community outreach initiatives
• Review current advertising programs for effectiveness with target market
• Develop new advertising campaigns for County services
• Arrange placement of advertising on selected media
• Conduct studies to determine effectiveness of County advertising
• Regularly evaluate effectiveness of communication campaigns
• Track and document social media impressions
• Present findings to Montgomery County Communications
• Develop logos, messages, and other items for advertising campaigns
• Create videos, social media posts, and graphic displays