Grenada Tourism Commission

Buyer seeks qualified agencies to support strategic communications through digital media channels for tourism industry recovery. The selected agency will provide strategic counsel, promote the destination's message, amplify successes, and position the buyer as a premier Southeast leisure travel destination. Services include developing and supporting digital media campaigns using existing video and static content. This contract will be funded through federal ARPA dollars for Mississippi Tourism Recovery, II.

• 10/16/2024 - Proposal Due Date

• Develop and execute digital marketing strategies for leisure travel promotion
• Manage social media marketing on platforms like Facebook and Instagram
• Implement display advertising including geofencing and retargeting
• Conduct search engine marketing and pay-per-click campaigns
• Create and manage content marketing initiatives
• Execute email marketing campaigns
• Implement video marketing across OTT, native, and YouTube platforms
• Manage streaming audio marketing efforts
• Optimize campaigns using data from various sources
• Provide monthly and quarterly reviews of marketing strategies and performance