City and County of Denver

The buyer seeks a supplier to provide programmatic display advertising for a citywide minimum wage awareness campaign. The campaign will include digital ads targeting users based on language preference and location. The supplier must provide regular reporting, optimization recommendations, and ensure digital accessibility compliance. The campaign aims to inform the public about changes to the city's minimum wage.

• 10/1/2024 - Deadline to Submit Additional Questions
• 10/1/2024 - Response to Written Questions
• 10/15/2024 - Proposal Due Date

• Provide programmatic display advertising for citywide minimum wage awareness campaign
• Support digital, cross-display advertising targeting users based on language preference
• Use targeting tactics such as contextual targeting and algorithmic optimization
• Allow for geotargeting within 25 miles of Denver or by zip code
• Guarantee minimum number of impressions per quarter
• Allow for A/B testing, ad replacement, and asset optimization throughout campaign
• Report metrics including impressions, cost per thousand impressions, link clicks, and click-through rate
• Provide biweekly performance reports and optimization recommendations
• Complete formal quarterly wrap report on campaign success and areas for improvement
• Ensure display ad content meets WCAG 2.1 AA digital accessibility standards