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Communications, Marketing & Public Relations Services for University Research Corridor
Michigan State University
Buyer is seeking a public relations and communications firm to provide regular communications and public relations support for the University Research Corridor (URC). The selected firm will report to the URC executive director and work with URC staff and communications teams from member universities. Services include digital content management, media relations, advocacy, and marketing. The firm will develop strategic communication direction and implementation strategies for the URC.
- 9/30/2024 - RFP Issue Date
- 10/4/2024 - Deadline for Respondent Questions
- 10/11/2024 - Proposal Due Date
- 10/31/2024 - Estimated Contract Award
- Review and update URC website
- Implement social media marketing strategy
- Produce quarterly e-newsletter
- Develop story ideas and write press releases
- Prepare briefing material for key URC spokespersons
- Support messaging to educate target audiences
- Develop various marketing materials including videos and brochures
- Interface with URC staff and university communications teams
- Author op-ed pieces for URC presidents and executive director
- Provide ongoing media relations and monitoring
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