City of Bowie

The buyer is seeking proposals from qualified vendors to provide professional advertising and marketing services. The goal is to assist the Bowie Police Department in recruiting and hiring police officers and dispatchers. The selected vendor will design and execute customized marketing strategies, utilizing various media platforms to target potential applicants. The project involves developing content, launching digital media campaigns, and providing analytics to measure advertising effectiveness.

• 9/20/2024 - Publish Date
• 10/11/2024 - Proposal Due Date

• Design customized marketing strategies for police officer and dispatcher recruitment
• Develop content and videos promoting Bowie Police Department recruitment opportunities
• Utilize radio, streaming, display, and social media platforms for targeted marketing
• Launch digital media strategy for recruitment campaigns
• Plan, execute, optimize, and report on social media advertising platforms
• Utilize streaming audio for targeted messaging to law enforcement job seekers
• Promote application process and share details of recruitment events
• Provide analytics to measure advertising effectiveness
• Design and execute marketing campaigns for specific designated marketing areas
• Develop targeted messaging for potential police officer and dispatcher applicants