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Brand Tracking Research Solution

10/10/2024
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Manhattan, Kansas

Kansas State University

Buyer seeks a qualified external market research partner to provide a Brand Tracking Research Solution. The solution should include implementation, training, and support services. Buyer aims to gain baseline understanding of its brand position and measure growth in brand awareness. The solution should provide actionable data for timely decision-making by University leaders.

  • 9/26/2024 - Pre-Proposal Meeting
  • 10/3/2024 - Questions Deadline
  • 10/10/2024 - Proposal Due Date
Refer to RFP
  • Provide brand tracking research solution
  • Implement and train users on the solution
  • Offer support services for solution optimization
  • Conduct surveys to gather general information
  • Provide value-added services for in-depth market research
  • Measure baseline and growth of brand awareness
  • Analyze perception across market segments
  • Gather data on current marketplace position
  • Support decision-making with actionable insights
  • Demonstrate experience in higher education brand tracking

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