Department of Consumer and Worker Protection

The buyer seeks a vendor to provide advertising space on bus stop shelters and newsstands for public awareness campaigns. The contract will run from December 1, 2024, to June 30, 2027. The buyer intends to enter into a Sole Source agreement. Interested firms are invited to respond to the RFI by October 10, 2024. The buyer aims to utilize these advertising spaces for public awareness initiatives throughout New York City.

• 4/1/2024 - Anticipated Contract Start Date
• 6/30/2024 - Anticipated Contract End Date
• 9/24/2024 - Release Date
• 10/8/2024 - Questions Due Date
• 10/10/2024 - Proposal Due Date

• Legal ability to reserve and lease advertising space on bus stop shelters and newsstands

• Reserve advertising space on bus stop shelters and newsstands
• Lease advertising space on bus stop shelters and newsstands
• Design public awareness campaign materials for bus stop shelters
• Create public awareness campaign content for newsstands
• Manage placement of advertisements on bus stop shelters
• Coordinate installation of ads on newsstands
• Monitor and report on campaign visibility and reach
• Ensure compliance with local advertising regulations
• Develop targeted messaging for different city neighborhoods
• Provide regular performance reports on advertising effectiveness