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Media Planning Services
10/9/2024
$250,000-$350,000 total media budget with potential additional $0-$150,000 for ad-hoc campaigns
Vermillion, SD
University Of South Dakota
The buyer seeks a vendor to provide media planning and buying services. The vendor will collaborate with key staff to plan, buy, and optimize a strategic media/advertising plan. Services include developing a comprehensive media plan, negotiating media placements, ensuring proper digital tracking, and providing regular reporting and optimization recommendations. The contract will be for two years with an optional one-year extension.
- 9/25/2024 - Offeror Questions Due
- 9/30/2024 - Responses to Offeror Questions
- 10/9/2024 - Proposal Due Date
- 10/16/2024 - Anticipated Award Decision/Contract Negotiation
Refer to RFP
- Develop comprehensive media plan for brand awareness, lead generation and engagement
- Negotiate and purchase new media placements
- Ensure proper digital media tracking installation
- Provide ongoing optimization for digital advertising campaigns
- Deliver regular reporting and recommendations on all campaigns
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