University Of Rhode Island

The buyer seeks external support to develop a comprehensive marketing strategy for its College of Pharmacy. The goal is to increase brand awareness, attract research dollars, and increase applications for undergraduate and graduate programs. The buyer requires services including campaign strategy, creative services, digital marketing, social media management, traditional marketing, public relations, and analytics reporting.

• 9/30/2024 - Questions Due
• 10/8/2024 - Proposal Due Date

• Develop comprehensive marketing campaign strategy aligned with admissions calendar
• Create key campaign themes and messaging for target audiences
• Design updated PowerPoint slide template incorporating URI branding
• Provide SEO services to increase traffic to URI COP websites
• Develop platform-specific strategies for TikTok and Instagram
• Produce short-form video content highlighting student life and programs
• Design print advertisements and compelling social media content
• Handle media outreach and press release management
• Organize and manage events to enhance community engagement
• Provide detailed analytics and performance reports