North Dakota Department of Commerce

The buyer seeks to expand its brand by developing an icon to be added to the Be Legendary brand hierarchy for North Dakota. The icon should allow for increased promotional and merchandising opportunities while elevating state pride and brand recognition. The buyer requires a design that reflects North Dakota, follows existing brand guidelines, and can be used across various media and materials.

• 9/25/2024 - Deadline for Questions
• 10/8/2024 - Proposal Due Date
• 11/8/2024 - First Draft of Icon Due
• 11/27/2024 - Second Draft of Icon Due
• 12/16/2024 - Third Draft of Icon Due

• Degree and/or equivalent experience in art and design

• Design a brand icon for North Dakota
• Create full-color, single-color, and black and white design options
• Develop icon for use in print, web, signage, and merchandise
• Research similar state icons and North Dakota symbols
• Assess public sentiment toward proposed icon designs
• Provide high resolution EPS, PNG and PDF files of final approved icon
• Present final icon brand package in Bismarck