Village of Hazel Crest

Buyer seeks a qualified consulting firm to create a branding and marketing campaign. The campaign aims to enhance the community's identity, promote economic development, and energize residents through a cohesive brand strategy. The brand should represent the history of Hazel Crest as a tree city and its transformation into a vibrant village. The project includes developing a comprehensive branding strategy, creating a new logo and visual identity, designing marketing materials, and engaging the community in the process.

• 9/17/2024 - RFP Open Date
• 9/27/2024 - Questions Due
• 10/7/2024 - Proposal Due Date
• 10/11/2024 - Finalist Selection
• 10/15/2024 - Finalist Presentations
• 10/22/2024 - Board Meeting Presentation
• 11/12/2024 - Board Approval

• Develop comprehensive branding strategy aligned with village values and goals
• Create new logo and visual identity reflecting Hazel Crest's unique character
• Design marketing materials showcasing Hazel Crest's brand
• Engage community in branding process through steering committee
• Develop implementation plan for brand rollout
• Create evaluation plan for brand effectiveness
• Present minimum of three distinct creative options
• Deliver selected logo design with style manual and usage guidelines
• Promote Hazel Crest as a great place to live, work, play, and do business
• Develop flexible brand for various municipal functions and communication mediums