Gun Violence Prevention Center Of Utah

Buyer seeks partnership with an advertising and marketing firm to develop a firearm safe storage messaging campaign. The campaign aims to raise awareness about firearm safe storage importance and encourage gun owners in Salt Lake County to secure firearms safely. The project focuses on homes with youth and young adults aged 25 and under. Buyer wants to reduce risk factors related to firearm access and unsafe storage among students.

• 10/7/2024 - Proposal Due Date
• 10/18/2024 - Project Start Date
• 9/17/2025 - Project End Date

• Established as legal entity under state or federal statutes
• Registered to do business in Salt Lake County or Utah
• Knowledge of media planning, research, creative services, advertising, and digital marketing

• Develop firearm safe storage messaging campaign
• Create educational materials on firearm safe storage
• Utilize prevention science and suicide safe messaging
• Implement data-driven messaging strategies
• Place messaging in high-traffic areas throughout Salt Lake County
• Develop website links to educational materials
• Incorporate diverse media channels including social media, print, outdoor, TV/radio
• Provide Spanish translations of campaign materials
• Evaluate key metrics and site access quarterly
• Collaborate with partners and stakeholders