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Economic Impact Study and Monitoring

10/4/2024
$120,000
Hattiesburg, MS

Visithattiesburg

Buyer seeks a destination research expert to conduct an economic impact study of Hattiesburg's tourism industry from 2019 to present. The project includes developing an interactive dashboard for economic data and travel indicators. The study will assess COVID-19's effects on tourism and analyze the industry's recovery. Buyer aims to enhance its positioning relative to competitive markets and identify growth opportunities for leisure and group travelers.

  • 10/4/2024 - Proposal Due Date
Refer to RFP
  • Develop an economic impact study from 2019 to present
  • Create an interactive dashboard for economic data and travel indicators
  • Analyze digital marketing campaign monitoring and engagement tracking
  • Identify and assess gaps in tourism infrastructure
  • Determine number of visitors and their spending habits
  • Identify potential new or enhanced tourism demand generators
  • Show data on current attractions, events, and assets driving demand
  • Analyze tourism's impact on workforce and population growth
  • Research comparable destinations for benchmarking
  • Provide recommendations for improving destination marketing initiatives

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