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Digital Media Agency for Tourism Industry Recovery

10/4/2024
$289,000 through Dec. 31, 2026
Hattiesburg, Mississippi

Visithattiesburg

Buyer seeks a qualified digital media agency to support strategic communications through digital media. The agency will develop and execute digital marketing campaigns to attract visitors from primary target markets. Buyer intends to contract with an agency to support continued recovery efforts from COVID-19 impacts. The contract will be funded through federal ARPA dollars for Mississippi Tourism Recovery, III.

  • 10/4/2024 - Proposal Due Date
Refer to RFP
  • Develop and execute digital marketing strategies for social media platforms
  • Manage display advertising including geofencing and retargeting
  • Implement search engine marketing and pay-per-click campaigns
  • Create content marketing and email marketing strategies
  • Produce and manage video and streaming audio marketing
  • Optimize campaigns for increased performance and ROI
  • Provide monthly and quarterly reviews of marketing strategies and assets
  • Use data to optimize digital campaigns and track conversions
  • Purchase media as part of agreed-upon strategy and target markets
  • Leverage state marketing initiatives for digital media opportunities

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