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United Kingdom, Ireland & Scotland Tourism Marketing Representative
Michigan Economic Development Corporation
Buyer seeks a full-service travel marketing firm to represent Travel Michigan in United Kingdom, Ireland, and Scotland. The agency must possess extensive knowledge of the Michigan leisure travel market and demonstrate native-country insights. The representative will work to increase inbound leisure travel, enhance Michigan's image as a premier destination, and create marketing programs. The contract period is estimated from January 1, 2025, through December 31, 2028.
- 9/17/2024 - Questions Due
- 9/24/2024 - Question Responses Posted
- 10/4/2024 - Proposal Due Date
- Minimum five years' experience representing American destinations for tourism promotion overseas
- Minimum five years' experience representing US destinations in UK, Ireland, and Scotland
- Create strategy to increase inbound leisure travel to Michigan
- Enhance image of Michigan as premier leisure travel destination
- Develop native-language marketing tools and promotions
- Assist with organizing sales missions and securing trade show appointments
- Create relevant marketing components like brochures and newsletters
- Work with tour operators to elevate Michigan product
- Identify and engage travel journalists for FAM tours
- Represent Michigan at key travel and tourism events
- Devise and execute consumer marketing activations
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