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United Kingdom, Ireland & Scotland Tourism Marketing Representative

10/4/2024
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Lansing, Michigan

Michigan Economic Development Corporation

Buyer seeks a full-service travel marketing firm to represent Travel Michigan in United Kingdom, Ireland, and Scotland. The agency must possess extensive knowledge of the Michigan leisure travel market and demonstrate native-country insights. The representative will work to increase inbound leisure travel, enhance Michigan's image as a premier destination, and create marketing programs. The contract period is estimated from January 1, 2025, through December 31, 2028.

  • 9/17/2024 - Questions Due
  • 9/24/2024 - Question Responses Posted
  • 10/4/2024 - Proposal Due Date
  • Minimum five years' experience representing American destinations for tourism promotion overseas
  • Minimum five years' experience representing US destinations in UK, Ireland, and Scotland
  • Create strategy to increase inbound leisure travel to Michigan
  • Enhance image of Michigan as premier leisure travel destination
  • Develop native-language marketing tools and promotions
  • Assist with organizing sales missions and securing trade show appointments
  • Create relevant marketing components like brochures and newsletters
  • Work with tour operators to elevate Michigan product
  • Identify and engage travel journalists for FAM tours
  • Represent Michigan at key travel and tourism events
  • Devise and execute consumer marketing activations

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