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Marketing Services for Travel Dundee
City of Dundee
The buyer is seeking proposals for marketing services to enhance visibility and promote Dundee as a premier travel destination. The buyer is located in the heart of Oregon Wine Country, known for producing some of the best Pinot Noir. The selected contractor will develop and implement a comprehensive marketing strategy, manage social media, create PR initiatives, and oversee advertising placement. The buyer aims to realize the community's vision as outlined in Destination Dundee, A Community Vision.
- 9/18/2024 - Deadline for Clarifications or Protest
- 9/25/2024 - Deadline for Addenda
- 10/4/2024 - Proposal Opening
- 10/4/2024 - Proposal Due Date
- 10/15/2024 - Council Approval
- 11/4/2024 - Commencement of contract
- Develop annual marketing strategy aligned with City of Dundee's goals
- Lead implementation of marketing strategy and optimize throughout the year
- Create and execute quarterly PR initiatives
- Develop detailed social media plan with post themes and ideas
- Lead digital and print advertising placement, managing $48,000 annual budget
- Develop and launch quarterly marketing campaigns
- Attend monthly tourism committee meetings to report on marketing efforts
- Work with freelance creative director for content creation and copywriting
- Craft comprehensive marketing strategy for the fiscal year
- Monitor and report on campaign performance
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