Natchez Convention Promotion Commission

The buyer seeks a qualified digital marketing agency with extensive tourism industry experience. The agency will create and implement a digital marketing campaign for two 12-month periods (2025 and 2026). The campaign aims to increase brand awareness and promote Natchez brand messaging to target markets, with a focus on Generation-X and African-American demographics. The selected agency will work closely with the buyer and other marketing partners to develop content and ensure a coordinated strategy.

• 9/30/2024 - Proposal Due Date
• 10/16/2024 - Final decision
• 1/6/2025 - Work begins

• Develop comprehensive digital marketing strategy
• Create targeted digital display ads
• Implement geofencing and mobile ads
• Manage email marketing campaigns
• Execute paid social media campaigns on Facebook and Instagram
• Produce and distribute online pre-roll video content
• Create sponsored content articles
• Provide monthly campaign reporting with Google Analytics
• Implement robust visitor attribution tracking
• Collaborate with other marketing partners for cohesive strategy