Department of Health and Wellness

The buyer seeks a communications/marketing agency to develop a 2-year digital health literacy plan/strategy. This includes creating a 6-month campaign to increase public and health system stakeholder awareness of digital health initiatives. The agency will develop content, create a visual identity, and manage the campaign. The project aims to educate on personal health information, digital health technologies, and privacy considerations.

• 9/18/2024 - Deadline for Questions
• 9/23/2024 - Deadline for Issuing Addenda
• 9/30/2024 - Proposal Due Date
• 10/30/2024 - Anticipated Execution of Agreement

• Develop a 2-year digital health literacy plan/strategy
• Create a 6-month campaign with content to support it
• Conduct a jurisdictional scan on digital health literacy engagement
• Develop campaign creative based on research and guidance
• Create collateral materials, advertisements, and digital media designs
• Develop an advertising plan
• Create a visual identity package with style guide and templates
• Develop strategic digital health literacy content
• Manage and deliver the campaign in coordination with government team
• Establish metrics and provide campaign evaluation summary