Community Health Care Association of New York State

Buyer seeks qualified agencies or consultants to develop a targeted advocacy and marketing campaign for rate reform inclusion in the Executive Budget cycle. The campaign aims to influence policymaker decision-making, increase public awareness, and monitor effectiveness. Buyer represents Community Health Centers providing care to 2.4 million New York State residents. The goal is to establish rate reform and secure it in the final enacted FY26 State budget.

• 8/28/2024 - RFI Issue Date
• 9/30/2024 - Proposal Due Date
• 10/1/2024 - Campaign Start
• 5/31/2025 - Campaign End

• Proven experience in advocacy and marketing campaigns in government healthcare sector
• Strong understanding of state-level politics
• Experience working with government agencies and the executive
• Successful track record in stakeholder engagement
• Creative capabilities in content development and digital marketing strategies

• Create comprehensive marketing strategy for rate reform campaign
• Develop impactful messaging targeting Governor and Legislature
• Implement outreach activities including digital marketing and public relations
• Identify and engage key stakeholders including Governor and legislators
• Establish metrics for success and provide regular campaign progress updates
• Plan paid and earned media strategies
• Develop materials to inform public about importance of rate reform
• Set up mechanisms to monitor campaign effectiveness
• Create content for digital marketing strategies
• Conduct stakeholder mapping for engagement planning