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City of San Pablo Economic Development Branding and Marketing Strategy

9/30/2024
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San Pablo, CA

City of San Pablo

The buyer seeks a qualified consultant to establish a brand and marketing strategy, develop a placemaking plan, and provide municipal marketing and branding functions. The project aims to create a clear identity for the city that resonates with the community. The consultant will lead all aspects of the city's community marketing and branding initiatives, including creating branding, preparing a communication plan, and providing ongoing marketing and advertising services.

  • 8/8/2024 - RFQ/RFP Release
  • 8/22/2024 - Questions Due
  • 9/30/2024 - Proposal Due Date
Refer to RFP
  • Review and assess current marketing and branding efforts
  • Create branding for the City and Economic Development Department
  • Prepare a Communication Plan including press releases and social media posts
  • Design and disseminate content on the City's behalf
  • Provide data on marketing plan effectiveness
  • Develop a Brand and Marketing Strategy and Placemaking Plan
  • Create a Branding Toolkit with brand statement, messaging, and logo
  • Design street and digital banner designs
  • Develop wayfinding signage
  • Create original content for social media platforms

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