Minnesota State Fair

Buyer seeks to partner with a dynamic and innovative Minnesota advertising agency or group of individuals to achieve strategic marketing objectives. The partnership will focus on creating and executing annual advertising campaigns for the Minnesota State Fair. Buyer aims to build on its well-established brand image through creative perspectives, innovative strategies, and high-quality execution. The campaign will promote the State Fair event, primarily executed from June through August.

• 9/27/2024 - Proposal Due Date
• 10/15/2024 - RFP Participant Notification
• 10/21/2024 - RFP Release
• 12/6/2024 - Proposal Due Date

• Develop campaign strategy, concept, design and planning
• Create TV, radio, social media and digital video ads
• Design artwork and copy for static digital, out-of-home and print advertising
• Execute media buying and trafficking for all advertising channels
• Conduct market research to support campaign efforts
• Collaborate with State Fair staff to enhance brand image
• Develop innovative strategies to reach new and returning fair guests
• Create messaging that generates joy and celebrates community connections
• Showcase Minnesota's unique attributes through advertising
• Design campaigns that reflect evolving community demographics