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Maryland Cancer Fund - Donation Promotion Statewide Advertising 2025-2026

9/27/2024
$24,000 annually
Baltimore, MD

Maryland Department of Health

Buyer seeks a vendor to develop and implement a media campaign to encourage donations to the Maryland Cancer Fund. The campaign will run during tax season in 2025 and 2026. Buyer requires television and digital advertising to target Maryland taxpayers. The vendor will develop a media placement plan, produce TV ads, and maximize viewership to increase donations to the fund.

  • 9/20/2024 - Questions Due Date
  • 9/27/2024 - Proposal Due Date
  • 12/1/2024 - Contract Start Date
  • 4/30/2026 - Contract End Date
  • Must have working knowledgeable experience of outlined deliverables
  • Must provide 2-3 references from past five years
  • Must be registered as a Small Business Reserve (SBR)
  • Develop media placement plan with existing MCF assets
  • Produce 15 and 30-second television advertisements
  • Place ads on television and digital platforms
  • Promote donations to MCF during tax season (January-April)
  • Target Maryland taxpayers preparing to file state income tax returns
  • Maximize viewership and airtime for MCF messaging
  • Provide value-added components like bonus buys or web banner placements

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