City of Peekskill

The buyer seeks a creative, qualified graphic designer or firm to create a strong graphic logo and establish a new brand for marketing materials. The project aims to build stronger brand awareness across the region, support the local economy, and attract businesses and visitors. The consultant will lead key stakeholders through an intensive process to develop a logo and brand, including public engagement. The scope extends from concept to creation over four months, delivering various logo formats, brand guidelines, and coordination with a wayfinding signage project.

• 8/27/2024 - RFP Issue Date
• 9/6/2024 - Questions Due
• 9/13/2024 - Answers Posted
• 9/27/2024 - Proposal Due Date
• 10/7/2024 - Interviews Anticipated
• 10/21/2024 - Recommendation to Common Council
• 12/1/2024 - Project Start
• 3/31/2025 - Project Completion

• Conduct research to identify City values, history, and sense of place
• Develop 3 concepts for new logo mark and word mark
• Facilitate public engagement to socialize logo options
• Create simple logo for social media and online use
• Establish primary and secondary brand colors
• Provide appropriate font files for the logo
• Deliver final digital vector files in full color, single color, and grayscale
• Develop brand guidelines for logo, color, and type
• Collaborate with wayfinding consultant for signage harmony
• Present recommendations to the Common Council