City of Tulsa

The buyer seeks a qualified consultant, agency, or team to develop and implement a marketing campaign highlighting Route 66 in Tulsa. The campaign will focus on Tulsa's unique history as the Capital of Route 66, heritage tourism, and economic development. The target audience includes local and regional visitors, with potential for national and international reach. The buyer aims to promote Route 66 history, encourage cultural heritage tourism, and increase awareness of the upcoming Route 66 Centennial in 2026.

• 8/23/2024 - RFP Issue Date
• 9/16/2024 - Deadline for Questions
• 9/25/2024 - Proposal Due Date

• Develop and execute social media advertising campaigns
• Create and implement print, television, and radio advertising
• Design and produce promotional items and swag
• Coordinate graphic design for marketing materials
• Deliver marketing strategic plan for Route 66 Centennial
• Develop online Route 66 business directory and highlights map
• Provide translation services for marketing collateral
• Prepare monthly reports and summaries
• Negotiate with media providers for best rates
• Coordinate printing of annual Route 66 Coloring Book