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Recycling Digital Media Marketing Campaign
9/24/2024
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York, SC
York County
Buyer seeks proposals for a Recycling Digital Media Marketing Campaign. The campaign aims to increase participation in recycling programs, reduce contamination, and improve communication with residents. Buyer requires development of a digital marketing strategy, content creation, campaign management, and performance reporting. The project involves increasing users of the Recycle Right York County app and web tool.
- 9/19/2024 - Questions Deadline
- 9/24/2024 - Proposal Due Date
- 10/21/2024 - Tentative Date of Council Approval
- 12/11/2024 - Artwork Submission Deadline
- 6/30/2025 - Project Completion
Refer to RFP
- Develop comprehensive digital marketing strategy for recycling initiative
- Create multimedia content including videos, infographics, and audio scripts
- Manage pay-per-click advertising campaigns
- Improve user experience to increase engagement
- Provide regular monitoring and reporting of campaign performance
- Design artwork for digital display across media platforms
- Develop content calendar outlining timing and distribution of campaign content
- Increase new users of Recycle Right York County mobile app and web tool
- Demonstrate reciprocity between SWCR and residents through better communication
- Use data to adjust strategies and tactics as needed
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