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Recycling Digital Media Marketing Campaign

9/24/2024
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York, SC

York County

Buyer seeks proposals for a Recycling Digital Media Marketing Campaign. The campaign aims to increase participation in recycling programs, reduce contamination, and improve communication with residents. Buyer requires development of a digital marketing strategy, content creation, campaign management, and performance reporting. The project involves increasing users of the Recycle Right York County app and web tool.

  • 9/19/2024 - Questions Deadline
  • 9/24/2024 - Proposal Due Date
  • 10/21/2024 - Tentative Date of Council Approval
  • 12/11/2024 - Artwork Submission Deadline
  • 6/30/2025 - Project Completion
Refer to RFP
  • Develop comprehensive digital marketing strategy for recycling initiative
  • Create multimedia content including videos, infographics, and audio scripts
  • Manage pay-per-click advertising campaigns
  • Improve user experience to increase engagement
  • Provide regular monitoring and reporting of campaign performance
  • Design artwork for digital display across media platforms
  • Develop content calendar outlining timing and distribution of campaign content
  • Increase new users of Recycle Right York County mobile app and web tool
  • Demonstrate reciprocity between SWCR and residents through better communication
  • Use data to adjust strategies and tactics as needed

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