County of Hennepin

The buyer seeks to establish a multi-year agency partnership for media planning and procurement across various media channels and county program areas. The agency will provide media strategy, planning, buying, performance monitoring, reporting, and select creative services. The contract term is from 2025 through 2026. The buyer requires experience in working with culturally specific media outlets and reaching historically excluded communities.

• 8/27/2024 - Virtual Pre-Proposal Meeting
• 9/10/2024 - Closing date for questions
• 9/19/2024 - Proposal Due Date

• Experience working with culturally specific and/or community-based media outlets
• Demonstrated ability to reach historically excluded communities
• Prepared to begin services on January 1, 2025

• Develop media strategies for various county program areas
• Conduct audience research to inform media strategy
• Create media plans including calendars, flowcharts, and audience delivery estimates
• Negotiate and manage media purchases across digital and traditional placements
• Provide performance monitoring and reporting with online dashboards
• Coordinate with culturally specific media outlets
• Develop strategies for hard-to-reach residents with media access barriers
• Produce select creative services including ad artwork and designs
• Provide translations using local residents and native speakers
• Optimize campaign effectiveness using data and analytics