Dallas College

The buyer seeks to create a pool of qualified service providers for advertising and creative agency services. The focus is on strategic creative development, including brand strategy, advertising campaigns, content creation, and research-driven insights. The buyer aims to build brand equity and perception through integrated marketing and public relations, with a particular emphasis on understanding and engaging with the diverse communities of Dallas County.

• 9/10/2024 - Written Questions Due
• 9/12/2024 - Answers to Written Questions Due
• 9/19/2024 - Proposal Due Date
• 10/14/2024 - In-person Presentations
• 10/21/2024 - Pool Award

• Develop comprehensive marketing strategy aligned with project goals and target audience
• Create original creative concepts, messaging, and brand identity
• Produce culturally relevant content across multiple platforms
• Manage production of creative assets for various media channels
• Conduct creative testing and optimize based on performance data
• Integrate with other agency partners to execute brand strategies
• Craft compelling copywriting for diverse marketing materials
• Analyze campaign performance and provide data-driven recommendations
• Collaborate with local organizations and influencers serving target audience
• Utilize data and analytics to inform creative decisions