Montgomery College

The buyer seeks a strategic communications/public relations firm to develop and guide implementation of a measurable, integrated internal and external communications strategy. The goal is to build key stakeholder support, credibility, and reputation to advance the buyer's strategic plan and transformational aspirations. The contract covers a one-year engagement to complete two phases and strategic planning. The communications strategy must align with the buyer's strategic plan goals and transformational aspirations.

• 9/16/2024 - Proposal Due Date

• Minimum of ten years experience providing strategic communications and public relations counsel
• Previous experience and demonstrated success in organizational and leadership positioning
• Experience working with higher education institutions with diverse stakeholders
• Experience developing integrated stakeholder communications plans

• Conduct audit of current support-oriented communications and activities
• Collect data via online research, interviews and focus groups with key stakeholders
• Benchmark MC against successfully positioned peer higher education institutions
• Develop integrated strategic communications plan
• Define audiences, goals, strategies, tactics, timelines and measures of success
• Provide content pillars and key message tracks for positioning
• Incorporate crisis communication strategy
• Provide training sessions and ongoing counsel for plan implementation