South Dakota Department of Health

Buyer seeks a full range of advertising, marketing, and communication services for the Child Lead Poisoning Prevention Program. The campaign aims to raise awareness about lead poisoning risks and promote testing. Buyer requires creative development, media production, digital strategy, and public relations services. The selected offeror will expand on the existing Paint Chips Campaign and develop new materials targeting parents, healthcare providers, and community leaders.

• 8/30/2024 - Letter of Intent Due
• 8/30/2024 - Offeror Questions Due
• 9/6/2024 - Responses to Offeror Questions
• 9/13/2024 - Proposal Due Date
• 10/15/2024 - Anticipated Award Decision

• Develop advertising concepts for Child Lead Poisoning Prevention Program and Paint Chips Campaign
• Create layouts for print, digital, and outdoor advertising
• Produce video content highlighting dangers of lead poisoning
• Craft copy for various media formats
• Design promotional items to support awareness efforts
• Execute media buying and placement across multiple platforms
• Develop and manage digital content and social media strategies
• Conduct market research and campaign evaluation
• Provide monthly progress reports and project-specific updates
• Maintain an up-to-date digital Assets Library