Shenandoah Valley Tourism Partnership

Buyer is seeking innovative and data-driven agencies to provide strategic marketing and creative design services. The purpose is to gain information about the intended target market, gather data, and receive recommendations for campaigns to increase brand awareness. Buyer aims to unite DMOs across the Shenandoah Valley to promote local businesses and natural resources through coordinated marketing campaigns. The goal is to drive economic growth, increase quality of life, and introduce more travelers to the region.

• 8/23/2024 - Intent to Bid Due
• 8/30/2024 - Questions and Inquiries Due
• 9/13/2024 - Proposal Due Date
• 9/25/2024 - Offeror Invitation to Interview
• 10/1/2024 - Selection Committee Interviews
• 11/1/2024 - Contract Finalization

• Analyze research and marketing trends to recommend strategies for target markets
• Create compelling marketing campaigns with fresh creative and messaging
• Provide comprehensive marketing strategy including annual campaign
• Manage print and digital media planning, creation, placement
• Maintain and optimize SVTP website
• Create and manage digital marketing campaigns including social media
• Develop SEO strategy for landing pages
• Design and develop mobile-responsive landing pages
• Produce monthly performance reports and year-end results
• Create and manage seasonal e-newsletter campaigns