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Lake County Marketing Campaign for the Digital Growth Initiative

9/13/2024
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Waukegan, Illinois

Lake County

Buyer seeks a qualified firm to develop and execute a comprehensive social media marketing and grassroots campaign. The campaign aims to promote digital equity and inclusion within the county through the Digital Growth Initiative. Services will target covered populations as defined in the Digital Equity Act. The campaign will focus on raising awareness, promoting events, engaging communities, and highlighting partnerships. All funds must be allocated by December 31, 2024, with execution extending through December 2026.

  • 9/6/2024 - Deadline for RFP Inquiries
  • 9/13/2024 - Proposal Due Date
  • 10/1/2024 - Finalist Interviews
  • 10/1/2024 - Awarded Entity Begins Contract
  • 10/7/2024 - Contract Negotiations
  • Minimum of 5 years successful experience providing these services
  • Ability to meet project deadlines as indicated in timeline
  • Develop and implement comprehensive social media marketing strategy
  • Create engaging content for social media platforms
  • Manage targeted advertising campaigns
  • Develop and implement adaptive grassroots outreach strategy
  • Create promotional materials for key events
  • Promote digital equity initiatives and programs
  • Collect and analyze campaign performance data
  • Provide monthly and final campaign reports

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