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Higher Education Student Marketing Program

9/6/2024
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Maine

University of Maine System

The buyer is seeking proposals for comprehensive marketing services to grow their online YourPace program. The program offers undergraduate, graduate, and non-degree options that are fully online, asynchronous, and competency-based. The buyer requires a marketing partner with expertise in adult learner populations and competency-based programs. The selected partner will develop digital campaigns, create ads, design landing pages, and provide ongoing campaign optimization and reporting. The goal is to significantly increase inquiries and applications for both undergraduate and graduate programs.

  • 8/21/2024 - Deadline for Written Inquiries/Questions
  • 8/26/2024 - Response to Written Inquiries/Questions
  • 9/6/2024 - Proposal Due Date
  • 9/19/2024 - Estimated Respondent Interview Date
  • 10/4/2024 - Award Announcement
  • 10/15/2024 - Estimated Agreement Start Date
Refer to RFP
  • Develop comprehensive marketing services including national and international digital campaigns
  • Create keyword lists and options for text and creative ads with emphasis on animation
  • Design two landing pages with RFI forms and set up necessary tracking pixels
  • Provide audience-specific guidance and best practices for marketing to adult learners
  • Monitor campaigns closely and suggest specific optimizations to improve performance
  • Deliver a digital real-time dashboard and monthly campaign analysis reports
  • Conduct bi-weekly meetings with the marketing partner's YourPace team
  • Develop strategies to meet projected inquiry and application goals for undergraduate and graduate programs
  • Create a stable of ads with multiple refreshes for optimal deployment at specific times
  • Track performance of all YourPace campaigns daily, weekly, monthly, and year-to-date

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