Howard County

Buyer seeks a qualified firm to research, test, develop and execute a public health awareness campaign to increase COVID-19 vaccine uptake in the County, particularly in underserved Black/African American and Latino communities. The campaign aims to promote vaccine awareness, safety, and uptake while addressing systemic inequities and building trust in vaccination efforts. The contractor will develop a strategic plan, create audience-centered materials, implement a media strategy, and provide ongoing campaign management and analysis.

• 8/15/2024 - Pre-Proposal Conference
• 9/4/2024 - Proposal Due Date

• Actively engaged in communication, advertising and marketing for at least 7 years
• Experience developing successful public health awareness and marketing campaigns
• Experience developing outreach to minority, underserved and special populations
• Experience working with current and emerging communications platforms and technologies
• Knowledge of and/or experience working in Maryland and/or Howard County

• Conduct market research on Black and Latino populations with low vaccine uptake
• Develop strategic plan for COVID-19 vaccine awareness campaign
• Create audience-centered, research-driven creative materials in English and Spanish
• Develop and implement social media strategy across multiple platforms
• Execute cost-efficient advertising campaign and media buying strategy
• Provide ongoing campaign management and effectiveness analysis
• Collaborate with Health Department staff to evaluate and adjust campaign
• Address systemic inequities and build trust in vaccination efforts
• Promote COVID vaccine as safe way to prevent hospitalization and death
• Position Health Department as local public health expert on COVID-19