Visit Bellevue

Buyer seeks a public relations agency to partner in providing services to build awareness and position Bellevue, Washington as a premier visitor destination. The agency will develop and execute a comprehensive PR strategy, including media pitching, influencer outreach, familiarization tours, and in-market missions. The contract period is for 2025-2026, with a focus on achieving desired results and key performance indicators in the tourism sector.

• 8/31/2024 - Proposal Due Date
• 11/1/2024 - Service Development
• 1/1/2025 - Service Begins
• 12/31/2026 - Service Period Ends

• Available for work in Washington State

• Develop comprehensive public relations strategy and plan
• Perform ongoing media pitching in travel sector
• Create influencer strategy and content creator pitching plan
• Organize two annual familiarization tours for journalists and influencers
• Plan and execute two in-market public relations missions annually
• Provide and integrate public relations KPIs into Visit Bellevue dashboard
• Assist with crisis and emergency management planning
• Conduct weekly status meetings and participate in board presentations
• Participate in quarterly vendor sync-up sessions
• Present at annual marketing and research forum event