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Consulting Services for Passaic County Marketing and Advertising Campaigns

8/31/2024
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Paterson, New Jersey

Passaic County Board of County Commissioners

The buyer seeks a qualified marketing professional to provide a multi-faceted marketing campaign to enhance Passaic County's reputation as a regional visitor destination. The project includes digital advertising components such as banner advertising, press release publications, and social media promotions. The buyer aims to increase awareness, visitation, and economic development in Passaic County through advertising campaigns and social media programs.

  • 8/31/2024 - Proposal Due Date
  • 9/1/2024 - Contract Start Date
  • 8/31/2025 - Contract End Date
Refer to RFP
  • Develop comprehensive PPC advertising strategy
  • Create and set up PPC campaigns across relevant platforms
  • Develop compelling ad copy and creative assets
  • Implement tracking mechanisms for campaign effectiveness
  • Monitor and optimize campaign performance regularly
  • Provide regular performance reports with insights and recommendations
  • Identify opportunities for scaling successful campaigns
  • Test and implement new PPC advertising features
  • Provide strategic recommendations for budget adjustments
  • Cross-promote content on social media platforms

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