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Advertising Consultant Services
New York State Housing Finance Agency
The buyer is seeking advertising consultant services for a five-year period with two optional one-year renewals. The buyer requires assistance in maximizing the effectiveness of its statewide advertising campaign to promote mortgages. Services include creating strategic media plans, recommending advertising channels, negotiating fees, placing ads, and processing payments. The buyer aims to increase public awareness of affordable homeownership opportunities through strategic marketing programs and advertising across various media channels.
- 8/19/2024 - Deadline for RFP Questions
- 8/23/2024 - Deadline for Responses to RFP Questions
- 8/30/2024 - Proposal Due Date
- 11/1/2024 - Anticipated Selection Date
- Create strategic media plans based on research and data
- Recommend advertising channels across print, digital, social, broadcast and radio
- Negotiate fees with selected publications and media outlets
- Place ads with media outlets
- Process payments to media outlets
- Submit monthly reports listing all ad and media outlet placements
- Provide translation services
- Place advertisements with community-based newspapers throughout New York State
- Assist SONYMA in maximizing effectiveness of statewide advertising campaign
- Handle direct contract negotiations
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