City of Greeley

The buyer seeks a qualified public relations media agency or consultant for a 2-year contract. The objective is to bolster support for the buyer's strategic communications, media relations, and public relations priorities. The selected agency will be responsible for executing public relations and media efforts to maximize earned media placements in regional, state and national outlets. The goal is to demonstrably change the public perception of the buyer through positive stories, awards, and increased positive sentiment.

• 8/13/2024 - Inquiry Deadline
• 8/16/2024 - Final Addendum Issued
• 8/30/2024 - Proposal Due Date
• 9/2/2024 - Interviews (tentative)
• 9/23/2024 - Notice of Award (tentative)

• Experience identifying, developing and pitching stories
• Track record of applying for and winning awards
• Proven travel/tourism or economic development experience
• Experience working with governments or municipalities preferred

• Create and execute media and public relations plan
• Cultivate relationships with media
• Proactively identify and pursue story opportunities
• Provide media training for executives and staff
• Identify speaking opportunities for leadership
• Draft award submissions for top-tier opportunities
• Provide monthly and campaign-specific reports
• Assist in shaping city's media policy
• Develop media kits and talking points
• Use Meltwater portal to develop KPIs and track success